High technology and high brand barriers in the field of auto parts

2022-06-06 11:49:45

Compared with the high-tech and high brand barriers of traditional fuel vehicles in the field of auto parts, new energy vehicles are regarded as a new starting line, and even an opportunity for independent brands to overtake in the corner. However, due to multiple factors such as unclear market orientation, new energy vehicles have not yet fully exploded, and the volume of fuel vehicles is still large, honeycomb Yichuang's products still adopt the development path for the development of traditional fuel vehicles, hybrid vehicles, pure electric vehicles and other types of vehicles.

The huge investment brought by the multi-faceted layout is also one of the main reasons to accelerate the marketization of honeycomb easy start. According to zhenglipeng, at present, in terms of external business, honeycomb e-tron has been developing a hybrid structure of two engine gears and one motor gear for some new car manufacturers, and plans to put it on the platform of class a+ to class B cars. In addition, it has also contacted many European car companies.

In terms of chassis, engine, transmission and other core parts, China Automotive has long relied on foreign brands. After more than ten years of technology accumulation, the level of independent auto parts has been significantly improved. Mainstream auto companies such as great wall, Chery and Chang'an have independently developed core parts, and many models they carry have also achieved best-selling.

"Because there are many problems and bottlenecks faced by independent brands, the brand value and brand strength will lead consumers to think you are a low-cost product, but in fact, it is not that we are not doing well. More often, we need the cultivation and support of an environment." Said zhenglipeng, vice president of beehive Yichuang Technology Co., Ltd.

However, by supplying international auto companies, zhenglipeng believes that the development of independent parts is ushering in a better market cognitive environment. "Unlike the early adoption of foreign suppliers to enhance the brand value of finished vehicles, consumers are now more concerned about the product power than the number of big brand suppliers behind it.".

However, compared with the development models of Bosch, Aisin and other international parts giants, the marketization of independent parts is not ideal. "If we can expand to the outside world while meeting the sales volume of great wall, our production costs and suppliers' costs will also be reduced. After the product performance price ratio is improved, it will also provide great support for the whole vehicle." Zhenglipeng said.